SUMADHURA GROUP DESIGNING THE FUTURE OF GLOBAL LIVING IN BENGALURU AND HYDERABAD

What led Sumadhura to pioneer the Branded Clubhouse model?

Urban India has entered an experience-led lifestyle, where wellness, sports, and recreation programs are essential lifestyle needs today not indulgences. However, even in top-tier markets like Bengaluru and Hyderabad, families investing in premium homes often find themselves stepping beyond their residential communities to access world-class sports, wellness, and recreational facilities, highlighting a gap between evolving lifestyle aspirations and the availability of professional academies within one’s own residential community. Nuclear families, dual-income households, and multi-generational living have made fragmented amenities inadequate. The Branded Clubhouse is a professionally curated pioneering initiative that brings global standards of living to your doorstep. Designed for modern lifestyles, it delivers lasting value through future-ready amenities and experiences.

What are the key lifestyle offerings within Sumadhura’s Branded Clubhouse ecosystem?

The Branded Clubhouse ecosystem has been thoughtfully curated as a comprehensive, mult generational framework that supports residents across age groups, routines, life stages and facets of wellness under the professional management of Ileseum Clubs. The ecosystem brings together eight globally recognized institutions - Michael Phelps Swimming for professional aquatic training, Saina Nehwal’s Badminton Pros, Saurav Ghoshal Squash and Mahesh Bhupathi Tennis Academy for structured sports development, UFC FIT for high-intensity functional fitness, Shriyog Institute of Iyengar Yoga for therapeutic and mindful wellness, Matrix Dance Academy by Tiger Shroff

Today, creating vibrant communities that bring together the best of social, physical, and mental well being are at the heart of any thriving neighborhood. By fostering connections across age groups, the Branded Clubhouse unifies residents, ensuring a holistic and inclusive lifestyle that grows with every generation. Bricks and mortar create homes, but lived experiences create enduring value—and the future of housing in India belongs to communities that deliver both”. Madhusudhan G, Chairman & Managing Director, Sumadhura Group

for contemporary movement and expression, and Ajivasan Music and Dance Academy by Suresh Wadkar for classical music and cultural learning. Designed for every stage of life, these thoughtfully curated programs nurture discipline and confidence in children, enable fitness and balance for working professionals, while advancing wellness and meaningful social engagement for seniors. Managed end to-end by Ileseum Clubs, the Branded Clubhouse offers professionally curated experiences and world-class services, creating a vibrant, multi-generational community.

What role do Ilesum Clubs play in delivering the lifestyle-led vision?

Managed end-to-end by Ileseum Clubs—one of India’s fastest-growing lifestyle delivery companies—it serves as the operational and experiential backbone, overseeing program design, global partner coordination, certified coach onboarding, and thoughtfully curated continuous engagement programs for the residents. Unlike conventional clubhouses that risk declining relevance over t ime, branded ecosystems require constant activation through structured training calendars, wellness cycles, curated workshops, and community led initiatives. Professional lifestyle management ensures reliability, quality, and everyday relevance, allowing the Branded Clubhouse to function as a true lifestyle anchor rather than a dormant facility.

What excites me about Sumadhura Group’s initiative is that young players can now access world class courts, best-in-class coaching, and advanced training programmes within their own communities. This not only helps identify and nurture talent early, but also fosters a structured sports ecosystem, making sports a more credible and sustainable career pathway for the next generation.

Saina Nehwal, Olympic Medallist, former World No.1 & Co-Founder, Badminton Pros What led Sumadhura to bring together multiple global brand collaborations for this initiative? At Sumadhura, our vision has always been to create residential communities that deliver lasting relevance and everyday value, not just impressive infrastructure. When we evaluated the role of the clubhouse in future-ready housing based on extensive market research, it was clear that lifestyle excellence cannot be generalised or built in isolation. Each domain—sport, fitness, wellness, or recreation demands specialised

Our partnership with Sumadhura Group is driven by a shared, customer-centric vision where spaces are curated around resident experience, personalization, and long-term value. By combining Ileseum’s expertise as lifestyle service curators with Sumadhura’s thoughtful approach to community design, we are setting a new benchmark in experiential luxury living”. Pavit Singh, Founder, Ileseum Clubs What makes our collaboration with Sumadhura Group distinctive is the seamless integration of world-class dance training into everyday living. It creates inclusive access for children, young adults, and women who once paused their passion, allowing them to reconnect, express freely, and build lasting confidence through professionally designed community spaces.” Krishna Shroff, Co-Founder, Matrix Dance Academy expertise, global standards, and proven training frameworks.

Rather than offering a generic in-house solution, we consciously brought together eight best-in-class global brands across sports, fitness, recreation and wellness, each a leader in its respective domain. This ensured depth, credibility, and outcome-driven programming instead of surface-level variety. Equally important was residential exclusivity and convenience. By bringing these globally recognised academies inside gated communities, we eliminated the friction of travel, scheduling, and external memberships—making world class training and wellness accessible at the doorstep. This is particularly relevant for families managing work, children, and multi-generational needs. The multi-brand approach also allows the ecosystem to serve diverse age groups and life stages—from children’s skill development to adult f itness and senior wellness, ensuring long-term relevance. Collectively, the presence of globally respected names significantly enhances the brand appeal of the development, reinforcing trust, aspiration, and a distinctive identity. For us, this is not about scale or spectacle. It is about building institutiona quality living environments that elevate everyday life and strengthen Sumadhura’s promise of quality, trust, and creating global-level living experiences.

Michael Phelps Swimming – Founded by one of the world’s most acclaimed Olympians, Michael Phelps, the academy introduces a champion-led swimming framework aligned with globally standardised, outcome-driven training systems for all age groups.

Badminton Pros by Saina Nehwal – Co-founded by Olympic medallist and former World No.1 Saina Nehwal along with Vijay Lancy, the academy delivers championship level badminton coaching rooted in professional sport pathways, from grassroots to best performance.

UFC FIT – Backed by the world’s premier MMA organisation, UFC FIT introduces high-performance functional fitness inspired by top-tier combat-sport training protocols, combining strength, endurance, and conditioning.

Saurav Ghosal Squash Academy – Co-Founded by India’s most successful squash athlete, Saurav Ghosal—the first Indian man to reach World No.10 and a multi-medalist at Asian and Commonwealth Games, the academy offers international standard squash training focused on technique, discipline, and competitive progression.


Mahesh Bhupathi Tennis Academies (MBTA) – Founded by India’s first Grand Slam champion, Mahesh Bhupathi, MBTA brings certified, structured tennis coaching designed for skill development across age groups.

Matrix Dance Academy – Led by Tiger Shroff, one of India’s most dynamic performers, Matrix delivers high-energy contemporary dance training that blends fitness, performance, and creative expression.

Shriyog Institute of Iyengar Yoga – Founded by Smt. Rajeshree Tupe, a senior Iyengar teacher trained under B.K.S. Iyengar, Dr. Geeta Iyengar, and Prashant Iyengar with a Diploma in Ayurveda & Lifestyle Management, Shriyog offers therapeutic, alignment-based yoga for holistic well-being.

Ajivasan Music & Dance Academy – With over five decades of legacy of Padma Shri Indian playback singer, Suresh Wadkar, Ajivasan brings classical music education that nurtures creativity, emotional balance, and cultural continuity.

How do you ensure consistency, quality, and authenticity while integrating global brands into Indian residential developments?

Our approach is structured, measurable, and deeply disciplined. By integrating world-class sports and wellness brands into residential communities, Sumadhura Group is integrating sports into everyday life. My squash academy enables residents across age groups to benefit from structured coaching that builds discipline, skill, and confidence, creating a clear pathway for nurturing future champions at the national and global levels.” Saurav Ghosal, Squash Champion & Multi-Medallist at Asian and Commonwealth Games, Co-Founder, Saurav Ghosal Squash Each global partner operates within a clearly defined framework that begins at the planning stage itself. Infrastructure is built to international specifications, ensuring spaces are purpose-designed for each discipline. This is complemented by certified coach onboarding, standardized curriculums, and well-defined operating protocols, preserving the integrity of every brand experience. Professional lifestyle management through Ileseum Clubs provides continuous oversight. Regular audits, performance checkpoints, and resident feedback loops ensure quality is sustained well beyond launch. This allows programs to evolve with the community while maintaining their original ethos. Equally important is contextual relevance. While global standards remain non-negotiable, delivery is thoughtfully adapted to local lifestyles, age groups, and community rhythms. This approach reflects Sumadhura’s long-held belief that trust is built through consistency.

Are Branded Clubhouses emerging as a necessity in premium housing today?

Yes, Branded Clubhouses have decisively moved from aspiration to expectation in luxury living. Today’s discerning buyer evaluates not just location and construction quality, but how effectively a community supports everyday well-being, growth, and balance. A Branded Clubhouse offers access to globally recognized lifestyle experiences that are private, curated, and reserved for residents. Globally credible names assure buyers of professionalism, consistency, and long-term relevance much like branded residences. From investment standpoint, branded amenities and globally benchmarked clubhouses play a decisive role in strengthening long term residential value in several ways: Clear differentiation at purchase: Branded clubhouses create immediate distinction in premium urban markets. Buyers are drawn to developments that offer globally benchmarked lifestyle experiences, resulting in stronger demand and faster absorption.

Stronger rental performance: Communities built around lifestyle experiences see higher occupancy, premium rental potential, and stronger tenant retention, supported by an ecosystem that can’t easily be found elsewhere. Long-term asset resilience: Unlike trend-driven amenities, globally benchmarked lifestyle ecosystems age with relevance, protecting value well beyond the initial sales phase. Buyer confidence over speculation: For both end-users and investors, branded lifestyle infrastructure reduces risk by ensuring the home remains desirable, livable, and competitive over time.

Has the Branded Clubhouse initiative reshaped how Sumadhura defines luxury?

Absolutely. The Branded Clubhouse initiative represents a fundamental shift in how we define luxury—from conventional amenities to living, evolving experiences. Across our flagship developments—an 85,000 sq. ft. Branded Clubhouse at Palais Royale in Hyderabad and a 54,000 sq. ft. branded lifestyle hub at Folium in Bengaluru, we have created India’s first multi-city Branded Clubhouse ecosystem spanning collectively over 1.4 lakh sq. ft. Luxury today is measured by consistency of access, depth of experience, and everyday relevance, not finishes alone. This shift has repositioned Sumadhura from being viewed solely as a high-quality developer to a creator of globally benchmarked lifestyle ecosystems.

How does the Branded Clubhouse concept align with Sumadhura’s long term vision?

Sumadhura Group’s long-term vision has always been centered on building future-ready communities that enhance quality of life, not just deliver square footage. The Branded Clubhouse is a direct extension of this philosophy. Rather than treating lifestyle as an add-on, we have embedded it into the core planning of our developments. The strength of this roadmap lies in the credentials of our eight global partners, each contributing deep domain expertise from a distinct segment—world-class sports training, performance fitness, holistic wellness, dance, and cultural education. Their globally benchmarked curriculums certified coaches, and international operating standards ensure authenticity, consistency, and long term relevance, while catering to residents across age groups and life stages.

In India, music holds a deeply rooted cultural significance, nurturing emotional balance, mental well being, and inner calm across generations. Sumadhura Group’s vision of embedding cultural learning within residential communities creates a rare opportunity for people to reconnect with creativity. Through Ajivasan, we support young talent while also engaging seniors who may not have pursued music earlier, allowing structured learning to become both a path to excellence and personal fulfillment.” Suresh Wadkar, Padma Shri Indian playback singer & Founder, Ajivasan Music and Dance Academy.